About Us

Hello there, and welcome to Herbal Craft!

I founded Herbal Craft with the intention to continue my parents’ vision of sharing TCM knowledge through providing a premium experience with our quality herbs.

My father practiced over 40 years as an acupuncturist, and my mother is a trained herbalist. Growing up, Traditional Chinese Medicine wasn’t something I learned from books - this was my everyday life. Herbs were in our kitchen, teas were our remedies, and wellness lifestyle was something we lived, not something we searched for.

As my parents approach retirement, I realised something important: their lifetime of knowledge and care didn’t deserve to fade away. I founded Herbal Craft in Australia to continue our family legacy and share Traditional Chinese Medicine in a way that feels simple, modern, and accessible for everyone.

We believe TCM is for everyone not just practitioners. That’s why Herbal Craft creates tea blends inspired by Traditional Chinese Medicine principles, designed to remove the barriers to entry and make wellness easy to understand and enjoy.

Behind every blend is deep heritage and rigorous quality. Our family operates our own factory in Sichuan, China and sources herbs directly from farms in regions known for practitioner-grade ingredients. We also run a licensed biosecurity import facility and warehouse in New Zealand, where our family business has grown into one of the country’s largest independent TCM herbal suppliers, alongside a long-standing clinic serving the local community.

Our factory continues to supply to customers across Europe, Korea, and the United States. We love bringing trusted herbs to the world while maintaining the same standards we use for our own patients in the clinic.

Herbal Craft is built on collaboration and education. We are excited to work with TCM practitioners, food and wellness educators, and curious learners to share knowledge, inspire confidence, and help more people experience the benefits of Traditional Chinese Medicine in their everyday lives. If you have any question, please feel free to ask us or if you’re curious about trends, herbs, and any new ways of cooking with herbs - we love to hear from you!

Welcome again for joining our journey. Herbal Craft is where tradition meets modern wellness and where a family legacy continues.

Best regards,
Inez